Pluczenik focuses on creating strong loyal business relationships, upstream and downstream.

Pluczenik is one the most financially secure diamond companies, with consistent annual growth in global sales and unrivalled long-term rough supply agreements.


A well-managed robust business

Pluczenik’s mission is to be the most profitable, efficient, world-class diamantaire:
The Name Behind Diamonds.

This is built on a strategy that strives for steady sales growth, healthy margins, a flexible infrastructure with low overheads and low borrowing.

We work only with financially strong players. Our global portfolio of clients and segments forms a robust foundation able to withstand downturns and to profit from opportunities. Our flexible and synergistic business model is a key strength for our suppliers, financiers and consumers.

  • Exceptional partnerships

    Pluczenik has outstanding and valued relationships with De Beers assuring exceptional long-term rough supply.

    The company has an enviable track record of consistently buying rough diamonds even in difficult times, and is committed to alignment behind their marketing strategies, such as Forevermark.

    Pluczenik is especially strong in the supply of assortments to meet the requirements of specialist manufacturers.

    All the rough you need

    This unique strength and variety of supply, from smalls to Exceptional stones, combines with our unrivalled portfolio of downstream segments to ensure that we can always find the outlet that maximises the value of every diamond.


Powerful solutions for all segments

We create competitive advantage by marketing innovative, added-value products and services, resulting in a strong global downstream distribution network and loyal, financially reliable, clients and partners.

Pluczenik has the financial resource to provide local marketing support, invest in long term and complex programs and to partner in important stones. Pluczenik often takes a pioneering role, for example in branding and category management.

Our clients include the wealthiest private individuals, the leading global luxury brands, exclusive high-end retailers and major chains, across the globe.